About me
Hey, I’m Freddie.
I am a UX/UI designer who believes that strategic thinking, creativity and problem solving are all key elements that create enjoyable and delightful user centred experiences.
With my background in music and streaming I developed vital skills in live mediation, mentoring and motivational speaking. In addition to this, for the last 8 years I’ve been beekeeping, where patience and attention to detail have helped me build my own apiary.
The scenic route to design.
Music & streaming
I learned to read a room. Live mediation, mentoring and public speaking taught me how people think, listen and react.
Beekeeping
Eight years of keeping bees taught me patience, observation and attention to detail, and I built my own apiary along the way.
UX/UI design
Now I bring all of it to design: listening first, then shaping simple, human experiences.
Design with people at the centre.
Understand
I start by talking to people and digging into the problem, so I know what really needs solving before I design anything.
Design
I turn what I learn into wireframes and prototypes that are simple to use and easy to follow.
Refine
I test with real users, fix what is confusing, and keep improving until it is clear, simple and accessible.
The toolkit.
Design
Build
Collaborate
AI
…and a few others depending on the project.
You’ll usually find me out with the bees.
Outside of design, one of my biggest interests is beekeeping. What started as a curiosity quickly turned into a rewarding hobby, and I’ve spent the past 8 years learning about the fascinating world of honeybees. It’s a great way to disconnect from the screen, spend time outdoors and appreciate the smaller things in life.
When I’m not tending to my bees, you’ll usually find me playing guitar, gaming or exploring one of my many other interests.
